Evolt X GNC Tulsa Hills

INDUSTRY Retail & Supplementation

CHALLENGE GNC Tulsa Hills wanted to find new ways to increase in-store engagement, drive supplement sales, and enhance customer loyalty through a more personalized experience. While foot traffic remained steady, basket size, conversion rates, and repeat visits had plateaued.

The team wanted to move beyond traditional retail transactions and create deeper education and engagement around supplement use. They needed a measurable solution that could help customers better understand their health while directly improving key business metrics such as basket size, conversion rate, and returning business. The challenge was clear: how could health data be meaningfully connected to product recommendations in a way that delivered value to customers and performance gains for the store?

SOLUTION GNC Tulsa Hills partnered with Evolt Health to introduce the Evolt 360 Body Composition Analyzer as part of a 60-day in-store trial. The Evolt 360 provided customers with real-time, personalized insights into their body composition, paired with tailored supplement recommendations aligned with their individual goals.

During the trial, the Evolt 360 quickly became a focal point of the in-store experience. Staff observed that customers who initially entered the store for a single item, such as an energy drink during a work break, were often drawn to the scanner out of curiosity. After completing a scan and reviewing their results, many of these customers made larger purchases based on the supplement recommendations provided, frequently leaving with products they had not originally planned to buy.

The Evolt Active App further supported engagement by allowing customers to track their progress over time, encouraging repeat visits and strengthening long-term relationships between staff and the local community.

RESULTS After implementing the Evolt 360 Body Composition Analyzer, GNC Tulsa Hills saw a dramatic lift in performance across all key areas. The results were immediate and measurable throughout the trial period, including:

60 percent higher likelihood of supplement purchases after completing a scan

30 percent average increase in basket size per transaction

90 percent of first-time scanners returning for a second scan within 30 days or sooner, often purchasing additional products

This increase in conversion, retention, and engagement highlighted the power of data-driven personalization in a retail supplementation environment. The Evolt 360 not only helped customers better understand their health but also transformed routine store visits into interactive, educational experiences that built trust and long-term loyalty.

KEY PRODUCT Evolt 360 Body Composition Analyzer Evolt Active App

METRIC SNAPSHOT

Increase in basket size 30 percent average uplift per customer

Customer return rate 90 percent of first-time scanners returned within 30 days

Conversion improvement 60 percent more likely to purchase supplements after a scan

CUSTOMER QUOTE “Partnering with Evolt has completely changed how we connect with our customers. Our customers love the personalized feedback they get from the scan, and we’ve seen that excitement translate directly into sales and loyalty. It’s no longer just about selling supplements. It’s about helping people see their progress and feel empowered.” — GNC Tulsa Hills Team

ABOUT GNC TULSA HILLS GNC Tulsa Hills is a locally operated franchise of the global health and nutrition brand GNC, serving a passionate community of fitness enthusiasts and everyday health-conscious customers. Focused on providing high-quality supplements and informed wellness guidance, the store continually looks for innovative ways to elevate the customer experience and build lasting customer relationships.