How GNC Tulsa Hills Reached New Heights with the Evolt Health Ecosystem
INDUSTRY
Retail & Pharmacy
CHALLENGE
GNC Tulsa Hills wanted to find new ways to increase in-store engagement, drive supplement sales, and enhance customer loyalty through a more personalized experience. While foot traffic remained steady, basket size, conversion rates, and repeat visits had plateaued. The team wanted to move beyond traditional retail transactions and create deeper education and engagement around supplement use. They needed a measurable solution that could help customers better understand their health while directly improving key business metrics such as basket size, conversion rate, and returning business. The challenge was clear: how could health data be meaningfully connected to product recommendations in a way that delivered value to customers and performance gains for the store?
RESULTS
GNC Tulsa Hills wanted to find new ways to increase in-store engagement, drive supplement sales, and enhance customer loyalty through a more personalized experience. While foot traffic remained steady, basket size, conversion rates, and repeat visits had plateaued. The team wanted to move beyond traditional retail transactions and create deeper education and engagement around supplement use. They needed a measurable solution that could help customers better understand their health while directly improving key business metrics such as basket size, conversion rate, and returning business. The challenge was clear: how could health data be meaningfully connected to product recommendations in a way that delivered value to customers and performance gains for the store?
30 percent average uplift per customer
Increase in basket size
90 percent of first-time scanners returned within 30 days
Customer return rate
60 percent more likely to purchase supplements after a scan
Conversion improvement
Partnering with Evolt has completely changed how we connect with our customers. Our customers love the personalized feedback they get from the scan, and we’ve seen that excitement translate directly into sales and loyalty. It’s no longer just about selling supplements. It’s about helping people see their progress and feel empowered.
About Our Client
GNC Tulsa Hills is a locally operated franchise of the global health and nutrition brand GNC, serving a passionate community of fitness enthusiasts and everyday health-conscious customers. Focused on providing high-quality supplements and informed wellness guidance, the store continually looks for innovative ways to elevate the customer experience and build lasting customer relationships.
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