Why is the recommended protein higher than I would usually eat?

Firstly, within healthy guidelines we are trying to achieve a physique goal that is perhaps beyond what has been achieved before for yourself and so in order to do this the importance of the protein macronutrient is enhanced. Protein is the macronutrient that functions to service muscle tone, shape, recovery and strength. Provided we are exercising, the body is well equipped to deliver protein to our muscles for these needs as well as for storage. Whist Protein may have the same caloric value as Carbohydrates, it is regarded as a leaner food group because of its efficient function for muscles, therefore being stored in muscles rather than in and around organs as potential fat cells.